MAKE WHEY FOR YOUR STRESS BUSTER!

MAKE WHEY FOR YOUR STRESS BUSTER!

Wake up, Mumbai, wake up! Before we are a city of 25-year olds walking around in 40-year old bodies and 40-year olds walking around in 60-year old bodies! As shopping malls make way for the XL and XXL sizes and doctors prepare for bypass surgeries on young professionals under 30 years, the 3 silent killers: obesity, diabetes, heart disease are celebrating victory over a stressed Mumbai.

Reason? High stress and increased pollution coupled with a protein-deficient diet that leave our tissues open to catabolic attack.

Wake up to our biggest weapon: a wonder nutrient called Whey protein! Going back to our grassroots, we are rediscovering whey, which is actually the first nutrient that nourished us in our mother’s milk.

MYTHS BUSTED

Although widely used by athletes and fitness enthusiasts, the common man has largely been deprived of the benefits of whey.

Here are five biggest myths of whey busted!

Myth 1: Whey is artificial. Whey has side effects.

Absolutely false! Is milk artificial? Does milk have side effects? Whey powder is as natural as milk powder! Whey is nothing but a natural protein extracted from milk. When paneer is made from milk, the water that separates out is whey. The whey water is purified to make the whey powder just like milk powder is made from milk. In fact, many don’t know that the richest source of whey is mother’s milk! That’s as natural as it gets!

Myth 2: Whey protein leads to hair fall, pimples and kidney damage.

Ridiculously wrong! Body tissues like hair and skin use protein as raw material for growth. When hair is made of protein itself, how can protein intake lead to protein loss? In fact, a better protein intake equals better hair growth. Hair fall occurs due to a change in hormone levels with age. Pimples could have many causes such as hot climate and high sweating with poor water intake.

Kidney damage is a baseless fear! A natural nutrient such as whey protein purified from milk cannot damage a healthy kidney. Only drugs and alcohol can damage organs like the liver and kidney. Even if protein is taken in excess, it would either upset the digestive system or get stored as fat. Only if a kidney problem already exists, exercise and dietary protein intake would be restricted.

Myth 3: Whey is only for muscular bodybuilders.

Wrong again! Whey is for muscles, which we all have! It is not just for looking muscular. Whey has an all-purpose use in fitness. With a restricted-calorie diet, whey helps preserve muscles while losing fat – leading to a toned lean body. Whey can help gain muscle and size only if taken with a high-calorie diet.

Myth 4: Whey is not for women.

Of course not! No gender bias in fitness, please! In fact, women’s need for whey is more than men as they tend to go out-of-shape more easily! Due to the female hormone estrogen, women’s bodies have less muscle and tend to put on fat easily with age. Women also tend to have lower digestive capacity. Meeting protein requirements with easy-to-digest whey protein helps women to preserve muscles, get a toned body and look younger and fitter.

Soya protein, generally thought to be ‘for women’ is actually inferior in its biological value to whey.

Myth 5: Whey is only for the young, not for the old.

Wrong! This single myth has made us a nation of aging 25 and 30-year olds. Whey is actually a powerful anti-aging nutrient. Out of all food proteins, whey protein has the most complete amino acid profile and highest-known biological value.

For a body suffering constant breakdown from stress and age, regular intake of whey pushes the body into a positive metabolic state of tissue growth and stronger immunity. So in fact, our parents and grandparents need whey as much as we do!

THE RIGHT WHEY FOR ONE AND ALL!!!

Whey protein has a multi-purpose use for men and women of all ages and all fitness goals. At the same time, a first-time buyer must not select a brand based on superficial claims of instant results, awards won and other marketing gimmicks.

The true test of a protein supplement is its protein percentage.

This is calculated simply as: Protein % = Protein (gm) per serving x 100

Serving size (gm)

For example, Ultimate Nutrition, USA has the widest range in whey with 5 types of whey protein products. Ultimate’s Prostar Whey containing 82% protein ranks the highest in protein percentage in its class.

WHEY FACT SHEET

What is Whey?

  1. Pure protein extracted from milk
  2. Highest BV (Biological Value) of 104
  3. Lightest to digest and absorb
  4. Richest source: mother’s milk


Benefits of Whey:

  1. Boosts muscle repair & tissue growth
  2. Helps fight aging and stress
  3. Helps boost immunity
  4. Aids recovery from injury, illness and trauma
  5. Best timing: post-workout (in water) & pre-workout (in skim milk)
  6. Peak fitness for all exercising persons, senior citizens and athletes
Who Can Use*? Pre-workout Post-workout During the day (with meals)
1. Athletes & intensely exercising men & women 20-30 gm

(in skim milk)

30 gm

(in water)

20-30 gm

(in skim milk)

2. Moderately exercising men 15-20 gm

(in skim milk)

20 gm

(in water)

15-20 gm

(in skim milk)

3. Moderately exercising women 10-15 gm

(in skim milk)

15 gm

(in water)

10-15 gm

(in skim milk)

4. Senior citizens & those recovering from injury 10 gm

(in skim milk)

10 gm

(in water)

10 gm

(in skim milk)

*Individual requirement will vary depending on lean body weight and workout intensity
By Gauri Murthy, As printed in ‘Health Zone’, After Hrs, DNA Mumbai, India (12th April 2009)

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